Press Kit
ABOUT IYKYK
IYKYK is a hemp-derived Delta-9 THC beverage brand and creator of the Sativa Sipper – a unique party drink with THC + CBC for an uplifting vibe.
IYKYK is redefining what cannabis drinks can bring to the party, focused on natural ingredients, award-winning flavors and fast-acting, uplifting effects.
It Hits Different
Uplifting THC + CBC combo
Refreshingly non-carbonated
Award-winning real-fruit flavors
Quick effects in 10-15 minutes
All natural ingredients
Who It’s For
Canna-curious young adults
The Cali Sober crowd
21+ college goers
Party/social lifestyle
Every Sip Slaps
Size + Concentration
1:1 blend of THC and CBC
Available in 5mg and 10mg formats
Single-flavor 4-packs and
Variety 8-packs (Party Packs)
Higher Quality
Every Sativa Sipper is tested – twice! – to ensure potency, purity, and safety. Testing the THC and CBC on its own first, then again when the drinks are canned.
Lab results are batch-traceable, testing for pesticides, heavy metals, and contaminants that can be found in untested cannabis products.
“We’re building IYKYK for a generation that’s rethinking the way they party. Gen Z is drinking less, being more intentional about options that reflect how they live: socially engaged, health-conscious, and in control. Sativa Sippers deliver a fast-acting, social high without the hangover, the bloat, or the burnout. This isn’t a wellness drink in disguise. It’s made for movement, connection, and main character energy.”
Jason Cohen
Founder of IYKYK Beverages
“We’re absolutely thrilled to see the launch of IYKYK, the first-ever beverage to feature our innovative 1:1 Delta-9 THC and CBC formula. At Vertosa, we’re always pushing boundaries in cannabinoid science, and this product marks a major milestone – not just for us, but for the entire hemp beverage industry. It’s exciting to see brands like IYKYK embrace bold formulations that elevate the consumer experience in entirely new ways.”
Ben Larson
CEO of Vertosa
Vice Chair National Cannabis Industry Association
Board Member Coalition for Adult Beverage Alternatives
Now Available
IYKYK beverages is distributed through leading beverage distributors, including Johnson Brothers, Fedway, Badger, and Crown, with additional partners supporting continued expansion. The brand is now on shelves in more than 1,000 retail locations across 11 states and has secured placements with major retailers in key markets.
Also sold online directly at enjoyiykyk.com
Reach out to learn more about the best thing to happen to the party since the discovery of fermentation.
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