Privacy Policy

Date of Last Revision: January 2, 2025

IYKYK Privacy Policy

This “Privacy Policy” applies to our websites, online services, and products and services (collectively, our “Services”) for IYKYK Beverages, LLC (“IYKYK,” “Company,” “we,” or “us”). We respect your privacy and operate our business in accordance with this understanding. This Privacy Policy explains how we collect, store, use and disclose your personal information.

Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make significant changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our websites and online services.

If required by law, we will also provide notification of changes in another manner that we believe is reasonably likely to reach you, such as via email or another method through our services. Any modifications to this Privacy Policy will be effective upon posting the modified version (or as otherwise indicated at the time of posting).

In all cases, your continued use of our services after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

Age Restriction

Our website and services are intended solely for individuals who are 21 years of age or older. If you are under the age of 21, please discontinue your use of our site immediately. This Privacy Policy applies only to individuals aged 21 and over. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please alert us at privacy@iykykbev.com.

Types of Information & Personal Information We Collect

To provide and improve our services, we collect the following types of information.

In connection with your access to and use of our site, IYKYK may collect, store, and process various types of data, including Personal Information:

  • Contact Details: This includes your first and last name, email and mailing addresses, and phone number.
  • Account Data: Information such as the username and password that you may use to establish an online account with us.
  • Communications: Any communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.
  • Order and Purchase History: Details about your interactions with our checkout page, including order and purchase history.
  • Payment Details: Your payment card number, bank account number, and shipping address.
  • Marketing Data: Information about your preferences for receiving our marketing communications and details about your engagement with them.
  • Information Posted by You: Any comments, reviews, suggestions, feedback, opinions, or media that you post on the site.
  • Other Personal Information: Any other Personal Information you submit to us, such as gender, birth date, social media handles, and your location, either in an email or via any function within the site (e.g., contact forms, Wholesale Portal, Affiliate Program, etc.).

Information from Third-Party Sources

We may combine personal information we receive from you with personal information we obtain from other sources, such as:

  • Data Providers: Information services, data co-ops, and data licensors.
  • Public Sources: Social media platforms.
  • Marketing Partners: Companies that have entered into joint marketing relationships with us.

Cookies and Similar Technologies

IYKYK may use various technologies, including those provided by third-party service providers, such as cookies, web beacons (clear GIFs, web bugs), and similar technologies to track user activity and collect site data. We may combine this data with the personal information we have collected from you.

Cookies

We, along with our selected third-party service providers, may use cookies to track visitor activity on our site. A cookie is a text file that a website transfers to your device’s hard drive for record-keeping purposes. Our cookies assign a random, unique number to each visitor’s device, but they do not contain personally identifiable information. However, we may associate a cookie with any identifying information that you provide to us while visiting the site.

  • Persistent Cookies: These cookies remain on your device for a specified period or until they are deleted. They help us remember your preferences and improve your experience.
  • Session Cookies: These cookies exist only temporarily during an online session. They allow us to identify you temporarily as you navigate through our site.

Most browsers allow users to refuse cookies, but doing so may affect the functionality of some parts of our site.

Local Storage Technologies

We may use local storage technologies, such as HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser, in connection with specific applications.

When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting unsubscribe@iykykbev.com.

How We Use the Data

IYKYK Beverages collects, stores, and uses the information and Personal Information you provide to us in various ways, in accordance with this Privacy Policy:

Service Delivery

  • Providing and Improving Services: To provide, operate, and enhance our services and business.
  • Processing Orders and Payments: To process product orders and payments received through our site or other communication methods (e.g., email, phone).
  • Communication: To communicate with you about our services, including announcements, updates, security alerts, and support messages.

Personalization and Improvement

  • Understanding Needs and Interests: To understand your preferences and personalize your experience with our services and communications.
  • Surveys and Feedback: To engage in surveys and record feedback to improve our services.
  • Research and Development: For research and development purposes, including analyzing and improving our services and business. We may create aggregated, de-identified, or anonymous data from personal information for these purposes.

Marketing and Advertising

  • Direct Marketing: To send you direct marketing communications related to IYKYK Beverages, as permitted by law. You may opt-out of our marketing communications as described in the Opt-out of Marketing section.
  • Interest-Based Advertising: To engage third-party advertising companies and social media platforms to display ads on our website and other online services. These companies may use cookies and similar technologies to collect information about your interactions and serve targeted ads. We may also share user information with these companies for interest-based advertising.

Compliance and Protection

  • Legal Compliance: To comply with legal obligations and defend against legal claims or disputes.
  • Protecting Rights and Safety: To protect our, your, or others’ rights, privacy, safety, or property.
  • Internal Audits: To audit our internal processes for compliance with legal and contractual requirements and internal policies.
  • Preventing Fraud and Abuse: To prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.

Customer Service

  • Responding to Inquiries: To respond to requests, inquiries, and customer-service-related issues.
  • Evaluating Business Opportunities: To evaluate potential business opportunities.

Automatically Collected Data

We may automatically collect information that is often not personally identifying, such as the website from which visitors came to our site, IP address, browser type, and device information. This information may be combined with the Personal Information we have collected from you to improve our site and services.

For clarity, while we implement security measures to protect your personal information, we cannot guarantee absolute security. You disclose personally identifiable information to us at your own risk.

Sharing of Data

IYKYK may share or disclose your Personal Information to third parties for various purposes, as outlined below:

Affiliates

  • Internal Use: Sharing within IYKYK for purposes consistent with this Privacy Policy.

Service Providers

  • Operational Support: Companies and individuals that provide services on our behalf or assist in operating our services and business, such as third-party service providers, contractors, payment processors, banks, and collection agencies.

Payment Processors

  • Transaction Handling: When you make a purchase, your payment information is collected and processed directly by our payment processors. We do not store payment card or bank account details. These processors may use your payment data according to their privacy policies.

Marketing and Advertising Partners

  • Advertising Purposes: Third parties, such as advertising companies and data providers, for interest-based advertising and other marketing purposes, including the third parties’ own purposes.

Social Networking Services

  • SNS Integration: If you access or register for our services using your credentials from social networking sites (SNS), such as Facebook, we may access and store information from those SNS accounts (e.g., name, email address, profile picture). This information will be used and disclosed in accordance with this Privacy Policy. You can control the information shared with us by adjusting your privacy settings on each SNS.

Professional Advisors

  • Legal and Financial Services: Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of their professional services to us.

Authorities and Legal Compliance

  • Legal Obligations: Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for compliance with legal obligations, protecting our rights and safety, or enforcing our terms of service.

Business Transactions

  • Corporate Activities: Acquirers and other relevant participants in business transactions (or negotiations) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, IYKYK.

Aggregated or De-identified Data

  • Non-Personal Information: Third parties may receive aggregated or non-personally identifying information about our site users for marketing, advertising, research, or other reasonable business purposes.

 

Privacy Rights and Choices

Access, Correction, and Deletion

If you have an IYKYK account, you can review and update certain account information by logging into your account. Registered users may also contact us to request the deletion of their account and certain personal information.

We may ask you to provide information to help us confirm your identity and process your request. In accordance with applicable law, we may limit or decline access and deletion requests under certain circumstances, such as when we need to:

  •   Retain your information for security, compliance, fraud prevention, and safety purposes
  •   Comply with legal obligations
  •   Establish or defend legal claims
  •   Protect the identities and rights of other users
  •   Safeguard trade secrets
  •   When access or deletion is not practicable

If we delete your account, you will no longer be able to access it. If we delete your information, it will generally be removed from our active databases, though it may remain in our backup files and unstructured data for a period of time until these records are deleted in the ordinary course of business.

Do Not Track

Some internet browsers may be configured to send “Do Not Track” signals to the online services you visit. Currently, we do not respond to “Do Not Track” or similar signals. For more information about “Do Not Track,” please visit www.allaboutdnt.com.

Other Sites and Services

Our services may contain links to websites and other online services operated by third parties. Additionally, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations do not signify an endorsement or representation of affiliation with any third party. We do not control third-party websites or online services and are not responsible for their actions.

Security

We employ several technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe, and we cannot guarantee the absolute security of personal information.

Minors

Our services are intended solely for individuals who are 21 years of age or older. If you are under the age of 21, please discontinue your use of our services immediately. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please alert us at privacy@iykykbev.com.

How to Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at privacy@iykykbev.com.