A federal law taking effect November 12, 2026 will redefine hemp under U.S. law, effectively removing most hemp-derived THC beverages currently sold nationwide by reclassifying them as marijuana instead of hemp. Rather than creating clear national standards for testing, labeling, dosage, and age restrictions, the law would strip an entire, responsibly built beverage category off store shelves. IYKYK is joining farmers, retailers, distributors, and fellow beverage makers in supporting Vote Yes for THC Beverages, a national advocacy campaign asking for sensible regulation instead of prohibition. We’re asking our community to add their voice: cast a vote in the National Straw Poll at CanOrBan.org, contact your representative, and share the campaign with others who care about the future of this category.

For the last several years, hemp-derived THC beverages have become one of the fastest-growing adult beverage categories in America.

What started as a niche product has evolved into a legitimate beverage option for millions of adults 21+. Today, these beverages can be found on the shelves of grocery stores, liquor stores, and retailers across the country.

But the category’s future is now at a crossroads.

A change in federal law scheduled to take effect on November 12 would reclassify most hemp-derived THC beverages as marijuana under federal law. Rather than creating a clear framework for testing, labeling, dosage standards, and age restrictions, it could remove many of these products from store shelves altogether.

At IYKYK, we believe there is a better path forward for consumer safety and choice.

Why We’re Supporting This Effort

This isn’t about protecting one brand. It’s about protecting consumer choice and supporting sensible regulation for an entire category.

We asked for rules. We got a ban instead.

We believe 21+ adults should continue to have access to responsibly produced beverages that are tested, labeled, and sold with appropriate age restrictions. We also believe consumers deserve a voice in decisions that affect products they already purchase legally.

That’s why we’re supporting the Vote Yes for THC Beverages initiative.

Why Consumers Should Care

For many adults, hemp-derived THC beverages have become part of social occasions, celebrations, and everyday moments. These products are already being sold responsibly by retailers across the country. Consumers have embraced them because they offer a new choice within the adult beverage landscape.

If significant policy changes are going to impact the future of these products, consumers deserve an opportunity to participate in the conversation.

How You Can Help

Whether you’re a consumer, farmer, retailer, distributor, or industry supporter, your participation matters.

Cast your vote in the National Straw Poll at CanOrBan.org, a national poll on whether hemp THC beverages should stay legal.

To learn more, visit VoteYesForTHCBeverages.org to review the facts behind the issue and see the real-time results.

Spread the word, share the campaign with others who care about the future of this category. The more people who participate, the more clearly policymakers can understand how consumers feel about the issue. Whether you’re a consumer, farmer, retailer, distributor, or industry supporter, your participation matters.

Join the Conversation

We launched IYKYK because we believe 21+ adults deserve better beverage options, ones made with high-quality ingredients and a consistent, trusted dosage of THC + CBC.

Today, we’re supporting Vote Yes for THC Beverages because consumers, retailers, farmers, and others deserve to have their voice heard.

Cast your vote. Contact your representative. Share your perspective.

Cast Your Vote